About Us

About Us

Founded in 2024 by Dr. Anna Mustafa, AINASH is a Karachi-based clothing brand that harmoniously blends elegance, comfort, and luxury with modest wear.

At AINASH, modesty meets contemporary trends, offering meticulously curated outfits crafted from premium, non-see-through fabrics. Our designs feature body-conscious silhouettes and hijab-friendly necklines, ensuring every woman can embrace her individuality while looking and feeling her best, free from the societal pressures of skin-show.

We believe true beauty is the confidence that comes from self-acceptance and celebrating one's unique existence.
Because if we won’t love ourselves then who will?

The Team

Co-Founder and CEO.

Anna Tariq Mustafa, a doctor by profession and an artist by passion is the brain behind this brand. Being a hijabi, she always struggled to find clothes which fit her taste in the mainstream market, this gap in the market inspired her to start her own clothing brand with the help of her mother. A platform which combined elegance, flair, and urban trends with modest wear.

Co-Founder and Head of Operations.

With great management skills, and leadership qualities, we present to you the heart of this brand, Mrs Shehla Tariq, (who also happens to be Anna’s mother *wink*).
This brand wouldn’t have been possible without her love, support and knowledge of the Pakistani supply chain.
She has a history of owning an in-house boutique for luxury festive wear, back in the day, so she knows how to run a business!